YMCA of Greater Louisville is chartered as a membership organization that is committed to building strong kids, strong families and strong communities. By doing so, they provide a variety of services, such as youth development, healthy living and social responsibility.
I had the opportunity to work together with another graphic designer to design YMCA's yearly Annual Report for 2014. Annual reports can be tough to capture someones attention, since they are typically filled with large amounts of copy, charts and numbers. We wanted to solve this problem by visually condensing their yearly accomplishments, and help widen their reach, with intriguing photography and strategic layout and design. When reading through the content I was able to learn so much about YMCA and all that they offer to our community. I also read a few of the amazing aspiration stories that were included in this years report and it felt so humbling to be a part of something greater.
Client: YMCA Louisville Design Team: Reba Renee and Joe Weber