in crust
we trust.
CLIENT
Blaze Pizza
SCOPE
Digital Menu Boards
Blaze Pizza is the nation’s leading fast-casual, build-your-own pizza franchise with more than 340 restaurants across 38 states and 6 countries. They are committed to delivering a one-of-a-kind customer experience, serving high-quality products featuring fresh ingredients.
Blaze Pizza seeks visual design services for in-store digital menu screens. The goal is to re-imagine how the digital menu can express a fast-casual upscale dining experience, align with the overall brand identity and in-store aesthetic, and efficiently communicate menu offerings to maximize throughput.
APPROACH
Prior to embarking on the redesign of Blaze Pizza's menu boards, we immersed ourselves in the experience by visiting one of the restaurants. This firsthand encounter allowed us to truly understand what resonated with customers and identify areas that needed improvement. By stepping into their shoes, we gathered valuable insights that guided our creative process.
RESULTS
The redesign has significantly improved legibility and visual flow. Customers have found that the new layout is much easier to navigate, especially when it comes to the build-your-own pizza. Previously, the process was somewhat confusing, but the updated design now guides patrons through each step seamlessly, making the ordering experience more enjoyable and stress-free.
