every story
is organic.

MaryRuth Organics is a family-owned business that provides wholesome vegan vitamin and supplements. They use the highest quality ingredients and formulate good-tasting products that assist and aid in one’s health and wellness.

MaryRuth Organics have a large presence on social media and because most of their presence relies on Instagram influencers, their audience has become accustom to seeing the same standard post. Even though the brand is well recognized in the industry, their social media marketing has become predictable. We were asked to create a small series of social media posts that highlighted two of their products.

It was going to be tough to stand out, so we felt like a static photo wasn’t going to cut it. We wanted to take things to the next level, so we concluded that stop motion would be the best direction to take this project. With the use of bright colors and playful animations, we created a visual that when scrolling social users will become instantly engaged and curious of brand and product.